# Toast

> Grew from Web Strategist to Senior Product Manager, building the internal sales tools behind Toast's eCommerce business.

Jan. 2023 – May 2026 · Boston, MA and San Francisco, CA

## Highlights

- $2.7M: ARR driven by Cart Builder, the internal upsell tool
- 10k+: Deals processed through Cart Builder
- 1k+: New business deals quoted with Quote Builder
- $120k: ARR growth from add-on terminals and SaaS charges

## What I worked on

In my roles at Toast, my contributions ranged from automating complex processes to leading AI-driven initiatives, continually transforming how the eCommerce team conducts business and interacts with customers.

A key achievement was the overhaul of the eCommerce reporting system. Addressing the challenges of manual tracking amidst a surge in deals, I led the development of an automated tracking and reporting system. Built on Salesforce, Google Apps Script, JavaScript, Zapier, and Salesforce Connector, it streamlines data management, significantly reduces errors, and scales to accommodate growing transaction volumes.

I also optimized the deal-claiming process for the Online Sales Team. Replacing a cumbersome, multi-spreadsheet system with a single, efficient form reduced the time each team member spends on administrative tasks by 30 minutes daily, saving the team almost 38 hours per week and improving the accuracy of deal assignments.

I also developed a customer chatbot that increased the customer contract task completion rate by 8%. Capable of handling 45 common queries and integrated with an automated follow-up system, it engages 11% of eCommerce customers.

AI-driven projects were a highlight of my time there, including a customer-centric prototype for our company-wide hackathon that received recognition and potential prioritization.

## Roles

### Senior Product Manager

Apr. 2026 – May 2026 · San Francisco, CA

### Product Manager

Apr. 2025 – Apr. 2026 · Boston, MA

Drove the strategy and execution of internal sales tools and digital signing experiences at scale.

- Oversaw internal tooling and digital signing experiences, including Cart Builder, an internal upsell tool that has processed over 10k deals and driven $2.7M ARR.
- Developed and launched Quote Builder from initial pilot to full-scale rollout, accelerating the sales cycle for over 1k new business deals.

### Associate Product Manager

June 2023 – Apr. 2025 · Boston, MA

Led the eCommerce prospect flow to ensure a seamless online purchasing experience.

- Drove $120,000 ARR growth by introducing add-on terminal options and SaaS charges for eCommerce customers.
- Managed the pilot and discovery of Quote Builder, aimed at automating quote creation for thousands of sales reps.

### Web Strategist

Jan. 2023 – June 2023 · Boston, MA

Helped scope, plan, and deliver web projects to increase eCommerce sales and go-lives.

- Sped up the response time of 600 order modifications by nearly 70%.
- Implemented automation initiatives that saved approximately 40 employee hours weekly.

## Links

- [Website](https://pos.toasttab.com)
- [LinkedIn](https://www.linkedin.com/company/toast-inc/)

Back to [all experience](https://willfeldman.com/work).