# Experience

> Product, technology, and the people who bring them together. Roles and dates for Will Feldman, newest first.

Resume: https://drive.google.com/file/d/1WXwhLj-WMyd3fSoN8z3BPParTCEd4t2A/view

## Settle

Oct. 2024 – Present · San Francisco, CA

Settle helps established SLED revenue teams identify and act on opportunities early.

### Co-Founder

Oct. 2024 – Present

- Shipped the core product platform for RFP Projects, Search, and a knowledge Library using AI and vector search.
- Helped secure several enterprise clients within the first year.
- Drove product adoption through iterative user feedback loops and integrations.

More: https://willfeldman.com/work/settle

## Toast

Jan. 2023 – May 2026 · Boston, MA and San Francisco, CA

Grew from Web Strategist to Senior Product Manager, building the internal sales tools behind Toast's eCommerce business.

### Senior Product Manager

Apr. 2026 – May 2026 · San Francisco, CA

### Product Manager

Apr. 2025 – Apr. 2026 · Boston, MA

Drove the strategy and execution of internal sales tools and digital signing experiences at scale.

- Oversaw internal tooling and digital signing experiences, including Cart Builder, an internal upsell tool that has processed over 10k deals and driven $2.7M ARR.
- Developed and launched Quote Builder from initial pilot to full-scale rollout, accelerating the sales cycle for over 1k new business deals.

### Associate Product Manager

June 2023 – Apr. 2025 · Boston, MA

Led the eCommerce prospect flow to ensure a seamless online purchasing experience.

- Drove $120,000 ARR growth by introducing add-on terminal options and SaaS charges for eCommerce customers.
- Managed the pilot and discovery of Quote Builder, aimed at automating quote creation for thousands of sales reps.

### Web Strategist

Jan. 2023 – June 2023 · Boston, MA

Helped scope, plan, and deliver web projects to increase eCommerce sales and go-lives.

- Sped up the response time of 600 order modifications by nearly 70%.
- Implemented automation initiatives that saved approximately 40 employee hours weekly.

More: https://willfeldman.com/work/toast

## Blueport Commerce

Jan. 2022 – July 2022 · Boston, MA

Product management co-op for an eCommerce platform serving large furniture retailers.

### Product Manager Co-op

Jan. 2022 – July 2022

- Led a web performance-focused 4-person scrum team that improved client performance by an average of 80.2%.
- Directed a $60,000 purchasing decision for software that speeds up the process of making internal tooling.

More: https://willfeldman.com/work/blueport

## N. Wasserstrom & Sons

June 2021 – Aug. 2021 · Columbus, OH

Project intern at a food service equipment engineering and manufacturing company.

### Project Intern

June 2021 – Aug. 2021

- Improved estimate accuracy in the ERP system by conducting over 30 hours of manufacturing time studies.
- Coordinated the distribution of 3,000+ drawings from the engineering team to the manufacturing team.

More: https://willfeldman.com/work/wasserstrom

## Northeastern University ITS

Jan. 2021 – May 2021 · Boston, MA

Part-time role during classes, moving the campus from landlines to VoIP.

### Unified Communications & Technology Specialist

Jan. 2021 – May 2021

- Installed and configured hundreds of touchscreen VoIP phones with integrated video conferencing across campus.
- Produced 10 instructional videos to guide university staff in operating new communication equipment.

More: https://willfeldman.com/work/northeastern-its

## pausecircleplay

Aug. 2019 – Aug. 2020 · Columbus, OH

A lifestyle and streetwear clothing brand Will started in high school.

### Founder

Aug. 2019 – Aug. 2020

- Launched and led a clothing brand that sold $7,000 worth of hand-made merchandise.
- Directed related business, web development, graphic design, marketing, and social media sectors.

More: https://willfeldman.com/work/pausecircleplay

## Freelance

Apr. 2017 – Aug. 2020 · Columbus, OH

Websites for Columbus businesses, starting in middle school.

### Freelance Software Engineer

Apr. 2017 – Aug. 2020

- Designed and programmed websites for two local DJ companies, Matt Ryan Mobile DJ Entertainment and AUDiO-PRO Mobile DJ Entertainment, as well as several smaller companies.
- Communicated and met frequently with clients to display progress and make adjustments.

More: https://willfeldman.com/work/freelance

## StataPile: AI Quality Assurance

June 2018 – Aug. 2018 · Chicago, IL

An early look at applied AI, at a firm analyzing call center recordings.

### AI Intern

June 2018 – Aug. 2018

- Formulated automated spreadsheets to analyze the accuracy of custom AI models built using consumer data.
- Conducted and presented research on business-to-business (B2B) growth plans to senior executives.

More: https://willfeldman.com/work/statapile